7y77 Privacy Policy

Introduction

This Privacy Policy ("Policy") describes how 7y77 ("we", "us", "our") collects, stores, uses and discloses personal information relating to individuals ("you", "your", "Player") who access or use the 7y77 online gaming platform available at 7y77.ws (the "Platform"). This Policy forms part of the overall Terms and Conditions governing your use of the Platform. By registering an account or continuing to use the Platform, you acknowledge that you have read and understood this Policy in its entirety and consent to the data practices described herein.

7y77 operates as a mobile-first online gaming platform for players in Bangladesh and the broader South Asia region. Our platform accepts both BDT (Bangladeshi Taka) and INR (Indian Rupee) and offers cricket betting, live casino games, slots, crash games and fish shooting. The personal data we collect is necessary to deliver these services safely, fairly and in accordance with our commitments to responsible gaming and player security.

What Data We Collect

7y77 collects personal data through your direct interactions with the Platform (such as during registration, deposits and customer support enquiries) and through automated technical means (such as cookies and server logs). The categories of personal data we collect include:

How We Use Your Data

7y77 uses the personal data collected only for the purposes set out below. We do not use your data for purposes incompatible with the reason it was originally collected without first obtaining your explicit consent. The primary purposes for which we process your data are:

• To create, verify and manage your 7y77 account, including processing your registration details and maintaining account security.
• To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa and Mastercard, and to maintain accurate financial records.
• To carry out KYC (Know Your Customer) identity verification and age verification to comply with anti-money laundering obligations and to ensure only adults aged 21 and above access the Platform.
• To personalise your gaming experience, including displaying relevant promotions for cricket events such as BPL, IPL and T20 World Cup, and recommending game categories based on your activity.
• To detect, investigate and prevent fraudulent activity, money laundering, collusion, bonus abuse and any other conduct that breaches our Terms and Conditions.
• To respond to customer support requests, resolve disputes, send transactional notifications and communicate changes to our services, policies or promotions.

Legal Basis for Processing

7y77 processes your personal data on the following legal bases: (a) Contract performance — processing necessary to provide the gaming services you have subscribed to, including account management and payment processing; (b) Legal obligation — processing required to comply with applicable anti-money laundering, KYC, age verification and record-keeping regulations; (c) Legitimate interests — processing carried out in the legitimate interests of 7y77 and its players, including fraud prevention, platform security and service improvement, where those interests are not overridden by your rights; and (d) Consent — where you have given us specific consent to use your data for a particular purpose, such as receiving promotional communications.

You may withdraw consent for consent-based processing at any time by contacting 7y77 support. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal. Please note that withdrawing consent for core operational data processing (such as KYC or payment data) may make it impossible for 7y77 to continue providing services to you.

How We Share Your Data

7y77 does not sell your personal data to third parties. We do not share your data with advertisers or marketing partners for their own promotional purposes. We may, however, share your data with trusted third parties in the following limited circumstances:

• Payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard and their respective processing partners) — solely to the extent required to authorise and complete your financial transactions.
• KYC and identity verification service providers engaged to confirm player identity and age in accordance with our anti-money laundering and responsible gaming obligations.
• Game software providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe and Ezugi) — limited to the technical data required to deliver their games on the Platform and ensure fair play via certified RNG systems.
• Law enforcement authorities, courts or regulatory bodies where 7y77 is required by applicable law to disclose personal data, or where disclosure is necessary to protect the rights, property or safety of 7y77, its players or third parties.

Any third party that receives data from 7y77 is contractually bound to handle it in accordance with applicable data protection standards and only for the purposes for which it was shared. 7y77 does not permit third-party recipients to use player data for their own commercial purposes beyond the scope of the service they provide to 7y77.

Cookies and Tracking Technologies

7y77 uses cookies and similar tracking technologies (including local storage and session tokens) to operate the Platform, remember your preferences, maintain your session state after login and gather anonymous usage analytics that help us improve the Platform. Cookies are small text files stored on your device. They do not contain executable code and cannot install software or access files outside of your browser's storage area.

The Platform uses three categories of cookies: (a) Strictly necessary cookies — essential for the Platform to function and cannot be disabled; (b) Functional cookies — remember your language preference and session state; and (c) Analytics cookies — collect anonymous data about how players use the Platform to help us improve performance, navigation and content. 7y77 does not use cookies to track your activity across other websites or to serve third-party advertising.

Data Retention

7y77 retains your personal data for as long as your account remains active and for a period thereafter as required by applicable law and our internal data governance policies. For financial and KYC records, we retain data for a minimum of five years following account closure to meet anti-money laundering record-keeping obligations. Usage and session data is retained for a shorter operational period and is anonymised or deleted when no longer required for fraud detection or platform improvement purposes.

If you request account closure, 7y77 will deactivate your account promptly. However, some personal data will be retained for the legally required retention periods described above even after account closure. Data that is no longer required and has passed the applicable retention period is securely deleted or irreversibly anonymised in accordance with our internal data destruction procedures.

Data Security

7y77 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. These measures include SSL (Secure Socket Layer) encryption across all Platform pages and transactions, access controls that limit data access to authorised personnel only, secure encrypted storage for KYC documents and payment credentials, and regular security assessments of Platform infrastructure.

While 7y77 takes all reasonable steps to protect your data, no method of electronic transmission or storage is completely secure. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, 7y77 will notify you without undue delay using the contact details registered to your account. You are responsible for keeping your account password confidential and for any activity that occurs under your account credentials.

Your Data Rights

As a player on the 7y77 Platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact 7y77 support using the email address in the footer of this site. 7y77 will respond to valid data rights requests within a reasonable timeframe and will not charge a fee for handling standard requests.

Children and Minors

The 7y77 Platform is strictly intended for adults aged 21 and above. 7y77 does not knowingly collect personal data from any person under the age of 21. During registration, players are required to confirm their age, and 7y77 reserves the right to request documentary age verification at any time. If 7y77 discovers or reasonably suspects that personal data has been collected from a person under 21, the relevant account will be immediately suspended, the data will be securely deleted, and any balance associated with the account will be withheld pending investigation.

International Data Transfers

7y77 operates as a cross-border South Asian gaming platform, serving players in Bangladesh and the wider region. Some of the third-party service providers we work with — including payment processors and game software providers — may be located in jurisdictions outside Bangladesh. Where personal data is transferred to a third party in another jurisdiction, 7y77 takes steps to ensure that appropriate data protection safeguards are in place, including contractual protections that require the recipient to handle the data to a standard equivalent to the protections applied within Bangladesh.

By using the 7y77 Platform, you acknowledge and consent to the transfer of your personal data to third-party service providers and processing infrastructure located outside your country of residence where necessary to deliver the services described in this Policy. 7y77 will not transfer your data internationally in circumstances where doing so would expose it to a materially lower standard of protection than it receives within Bangladesh.

Changes to This Privacy Policy

7y77 reserves the right to update or replace this Privacy Policy at any time to reflect changes in our data practices, applicable law or platform functionality. When material changes are made, we will update the "Last Updated" date at the top of this page. Where changes are significant, we will notify active players via the contact email registered to their account. We encourage you to review this Policy periodically so you remain informed about how 7y77 handles your personal data.

Your continued use of the 7y77 Platform after any update to this Policy constitutes your acceptance of the revised Policy. If you have questions about a specific change, please contact 7y77 support using the details provided at the end of this page.

Contact Us About Your Data

If you have any questions, concerns or requests relating to this Privacy Policy or the way 7y77 handles your personal data, please contact our support team. We aim to respond to all data-related enquiries within a reasonable timeframe. Your request should include your registered account name and a clear description of your enquiry so we can assist you efficiently.